From the Blog


New tool shows how many stag and hen parties will visit cities around the world every weekend

Stag and hen specialists, Last Night of Freedom, have launched their new technology tool, the Last Night of Freedometer,  which will reveal how many stag and hen groups are due to celebrate in different cities across the world each week.

“Stag and hen dos are ingrained in our culture and it’s really interesting to be able to determine the exact location and number of groups for each weekend,” says Matt Mavir, managing director of Last Night of Freedom. “It will also prove incredibly useful for forward planning for venues, local councils, and local residents. Bars, clubs and town centres will be able to predict larger and potentially livelier crowds, and ensure they have the resources to manage them. Being able to prepare in advance will prevent places from being caught short and will no doubt result in better weekends for all!”

The brand new tool, based on industry figures and an algorithm created using a multitude of data sources, shows which locations will be invaded by stag and hen groups each weekend.

The Last Night of Freedometer is part of Last Night of Freedom’s leading research into the stag and hen do industry. Previous research carried out includes the top ten locations of the last 15 years, the amount spent on stag and hen weekends, the alcohol units consumed and the likelihood of group members cheating whilst away.

To find out more about the Last Night of Freedometer, visit

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